Basis of Presentation and Summary of Significant Accounting Policies - Sales Revenue Disaggregated by Sales Channel and Geographic Region (Details) - USD ($) $ in Thousands |
3 Months Ended | |
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Mar. 31, 2018 |
Mar. 31, 2017 |
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| Disaggregation Of Revenue [Line Items] | ||
| Sales revenue | $ 73,584 | $ 45,966 |
| Business to Business | Domestic | ||
| Disaggregation Of Revenue [Line Items] | ||
| Sales revenue | 28,016 | 17,461 |
| Business to Business | International | ||
| Disaggregation Of Revenue [Line Items] | ||
| Sales revenue | 16,906 | 11,423 |
| Direct-to-Consumer | Domestic | ||
| Disaggregation Of Revenue [Line Items] | ||
| Sales revenue | $ 28,662 | $ 17,082 |
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
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- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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