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Statements of Operations (USD $)
In Thousands, except Share data, unless otherwise specified |
12 Months Ended | ||
|---|---|---|---|
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Dec. 31, 2014
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Dec. 31, 2013
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Dec. 31, 2012
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| Revenue | |||
| Sales revenue | $ 73,096us-gaap_SalesRevenueNet | $ 44,905us-gaap_SalesRevenueNet | $ 28,704us-gaap_SalesRevenueNet |
| Rental revenue | 39,441us-gaap_OperatingLeasesIncomeStatementLeaseRevenue | 30,538us-gaap_OperatingLeasesIncomeStatementLeaseRevenue | 19,872us-gaap_OperatingLeasesIncomeStatementLeaseRevenue |
| Total revenue | 112,537us-gaap_Revenues | 75,443us-gaap_Revenues | 48,576us-gaap_Revenues |
| Cost of revenue (expense) | |||
| Cost of sales revenue | 38,693us-gaap_CostOfGoodsAndServicesSold | 24,306us-gaap_CostOfGoodsAndServicesSold | 17,384us-gaap_CostOfGoodsAndServicesSold |
| Cost of rental revenue, including depreciation of $10,339, $7,132 and $4,056, respectively | 18,327us-gaap_OtherCostOfOperatingRevenue | 12,146us-gaap_OtherCostOfOperatingRevenue | 7,243us-gaap_OtherCostOfOperatingRevenue |
| Total cost of revenue | 57,020us-gaap_CostOfRevenue | 36,452us-gaap_CostOfRevenue | 24,627us-gaap_CostOfRevenue |
| Gross profit | 55,517us-gaap_GrossProfit | 38,991us-gaap_GrossProfit | 23,949us-gaap_GrossProfit |
| Operating expenses | |||
| Research and development | 2,977us-gaap_ResearchAndDevelopmentExpense | 2,398us-gaap_ResearchAndDevelopmentExpense | 2,262us-gaap_ResearchAndDevelopmentExpense |
| Sales and marketing | 24,087us-gaap_SellingAndMarketingExpense | 18,375us-gaap_SellingAndMarketingExpense | 12,569us-gaap_SellingAndMarketingExpense |
| General and administrative | 17,942us-gaap_GeneralAndAdministrativeExpense | 13,754us-gaap_GeneralAndAdministrativeExpense | 8,289us-gaap_GeneralAndAdministrativeExpense |
| Total operating expenses | 45,006us-gaap_OperatingExpenses | 34,527us-gaap_OperatingExpenses | 23,120us-gaap_OperatingExpenses |
| Income from operations | 10,511us-gaap_OperatingIncomeLoss | 4,464us-gaap_OperatingIncomeLoss | 829us-gaap_OperatingIncomeLoss |
| Other income (expense) | |||
| Interest expense | (449)us-gaap_InterestExpense | (562)us-gaap_InterestExpense | (493)us-gaap_InterestExpense |
| Interest income | 42us-gaap_InvestmentIncomeInterest | 12us-gaap_InvestmentIncomeInterest | 88us-gaap_InvestmentIncomeInterest |
| Change in fair value of preferred stock warrant liability | 36us-gaap_FairValueAdjustmentOfWarrants | (262)us-gaap_FairValueAdjustmentOfWarrants | 148us-gaap_FairValueAdjustmentOfWarrants |
| Other income (expense) | (88)us-gaap_OtherNonoperatingIncomeExpense | 196us-gaap_OtherNonoperatingIncomeExpense | 10us-gaap_OtherNonoperatingIncomeExpense |
| Total other expense, net | (459)us-gaap_NonoperatingIncomeExpense | (616)us-gaap_NonoperatingIncomeExpense | (247)us-gaap_NonoperatingIncomeExpense |
| Income before provision for income taxes | 10,052us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest | 3,848us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest | 582us-gaap_IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest |
| Provision (benefit) for income taxes | 3,226us-gaap_IncomeTaxExpenseBenefit | (21,587)us-gaap_IncomeTaxExpenseBenefit | 18us-gaap_IncomeTaxExpenseBenefit |
| Net income | $ 6,826us-gaap_NetIncomeLoss | $ 25,435us-gaap_NetIncomeLoss | $ 564us-gaap_NetIncomeLoss |
| Basic net income (loss) per share attributable to common stockholders | $ 0.33us-gaap_EarningsPerShareBasic | $ 0.76us-gaap_EarningsPerShareBasic | $ (19.97)us-gaap_EarningsPerShareBasic |
| Diluted net income (loss) per share attributable to common stockholders | $ 0.30us-gaap_EarningsPerShareDiluted | $ 0.68us-gaap_EarningsPerShareDiluted | $ (19.97)us-gaap_EarningsPerShareDiluted |
| Weighted-average number of shares used in calculating net income (loss) per share attributable to common stockholders: | |||
| Basic common shares | 16,182,569us-gaap_WeightedAverageNumberOfSharesOutstandingBasic | 276,535us-gaap_WeightedAverageNumberOfSharesOutstandingBasic | 261,268us-gaap_WeightedAverageNumberOfSharesOutstandingBasic |
| Diluted common shares | 18,037,498us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding | 2,008,156us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding | 261,268us-gaap_WeightedAverageNumberOfDilutedSharesOutstanding |
| X | ||||||||||
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- Definition
The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition
The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount of expense (income) related to adjustment to fair value of warrant liability. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
This element represents the income or loss from continuing operations attributable to the economic entity which may also be defined as revenue less expenses from ongoing operations, after income or loss from equity method investments, but before income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount of current income tax expense (benefit) and deferred income tax expense (benefit) pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount before accretion (amortization) of purchase discount (premium) of interest income on nonoperating securities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition
Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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- Details
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- Definition
The net result for the period of deducting operating expenses from operating revenues. No definition available.
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- Definition
The total amount of revenue recognized for the period from operating leases, including minimum lease revenue, contingent revenue, percentage revenue and sublease revenue. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Other costs incurred during the reporting period related to other revenue generating activities. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The net amount of other income and expense amounts, the components of which are not separately disclosed on the income statement, resulting from ancillary business-related activities (that is, excluding major activities considered part of the normal operations of the business) also known as other nonoperating income (expense) recognized for the period. Such amounts may include: (a) dividends, (b) interest on securities, (c) net gains or losses on securities, (d) unusual costs, (e) gains or losses on foreign exchange transactions, and (f) miscellaneous other income and expense items. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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| X | ||||||||||
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- Definition
Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate total amount of expenses directly related to the marketing or selling of products or services. No definition available.
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| X | ||||||||||
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- Definition
The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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| X | ||||||||||
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- Definition
Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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